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Télécharger "Crisis Communication Planning: A Guide to Dealing with the Media during a Crisis (English Edition)" de Tim Herrera PDF Ebook En Ligne


Auteur : Tim Herrera
Catégorie : Boutique Kindle,Ebooks Kindle,Ebooks en langues étrangères
Broché : * pages
Éditeur : *
Langue : Français, Anglais


A crisis can hit at any time. If you run a business, manage a nonprofit or lead a government organization you know that when a crisis happens there is a good chance that media will follow. The best way to handle a crisis involving the press is to deal with that crisis before it happens through preparation.When you find yourself in the middle of a crisis, and reporters are pounding at your door, and stakeholders are calling, it is already too late. By then, you are just reacting instead of acting. However, with some strategic communication planning, you will find yourself better prepared to respond.Crisis Communication Planning: A Guide to Dealing with the Media during a Crisis, by author Tim Herrera, offers readers practical advice on how to effectively manage the media and YOURSELF during a crisis. The book provides easy-to-follow tips on how to prepare in order to meet the challenges and opportunities that arise during a crisis.The book also offers practical and common sense ways to deal with both the mainstream and the new media. Tim Herrera uses his more than 30 years of communication experience, on both sides of the camera, to help you:•Plan in advance for a crisis•Create a crisis media management team•Develop a strategic communication plan•Develop key messages•Determine the best channels of communicationThe book comes complete with sample checklists that can help guide you during those tough decision making times.From the authorI'm an experienced media trainer, public speaker and presenter and I want to help others develop their communication skills. If you don’t have the time or the money to take a media training course, this book makes perfect sense for you. Crisis Media Planning: A Guide to Dealing with the Media during a Crisis is a crisis communication survival guide for small businesses, nonprofits and community groups that need media relations and communications help during a crisis but cannot afford to hire a professional. If you want to learn more about the art of public speaking, this book is for you.About the AuthorTim Herrera is an experienced author, college instructor and Communications Director. He is a former television and radio news reporter and anchor, as well as a former newspaper columnist with more than 30 years of experience in media. He is the author of nine books including the Media Training: A Guide to Giving Great Interviews and Public Speaking: Simple Steps to Improve Your Skills, which is also available on Amazon. Tim spent 22 years in the journalism business, with most of that time spent honing his public speaking skills in television and radio. For 12 years, he was a reporter and anchor at KCRA-TV in Sacramento where he earned the reputation as one of the market's top television journalists and was the winner of 14 prestigious journalism awards. He has also worked as a television and radio reporter and anchor in Dallas-Fort Worth and Pittsburgh. Tim was a runner-up for the 2003 Will Rogers Humanitarian Award, presented by the National Society of Newspaper Columnists. He has a B.A. in Journalism from Penn State University and an M.A. in Strategic Communications from National University.Tim also has extensive experience in media relations having served as Communications Director for several agencies for the State of California. As the Communications Director for the Sacramento County Office of Education, he has earned numerous awards from the California School Public Relations Association (CalSPRA). For more information visit his Web site: timherrera.com.

Télécharger Crisis Communication Planning: A Guide to Dealing with the Media during a Crisis (English Edition) de Tim Herrera Pdf Ebook


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